Mirante AM

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Radio Mirante AM is one of the companies that make up the Mirante system, the 4th largest integrated communication group in the Northeast and the largest in Maranhão. The first broadcast was held on May 10, 1988. At that time, the music was the strong of programming, made with the most striking hits of the time. Over the years, the listener has become more demanding and Mirante AM then adopts a diverse program with much more information, service, sport, music and interactivity.

The slogan “Radio do Maranhão” is a tribute to the work of the entire team - speakers, operators, technicians, producers and journalists - directly responsible for the quality of transmission and daily content. These professionals are deservedly recognized by both professionals in the area and the local market, as well as the best team of Radio Maranhense.

Present in much of the Maranhão territory, Rádio Mirante AM has its programming relayed by the Mirante Sat de Radios network, through 20 affiliated broadcasters, taking what is news to 200 Maranhão municipalities. Due to its great scope, Radio Mirante AM sought indicators to measure its communication effort and its position in the face of competition. The need leads to Radio Mirante AM to start, in 1999, a partnership with Ibope - Brazilian Institute of Public Opinion and Statistics, one of the most respected research companies in Brazil, to conduct periodic research on the broadcaster's audience. In the latest measurement, held in March 2009, Radio reaffirms its leadership with 35.89% frequency share* among all AM stations in São Luís.

Aware of the media convergence process, Mirante AM also began its participation on the internet, through the website www.miranteam.com. The launch took place in mid -2001 and was positively received as an opportunity to expand the radio dissemination, as well as to ensure more listeners and new netizens as well.

Leadership. This is the position that Radio Mirante AM conquers, increasingly, among the Maranhão. A consolidated communication vehicle, which has the best professionals in the market, values ​​culture and engages in projects that contribute to the development of Maranhão with the same responsibility that brings information and entertainment to thousands of people.

Radio Mirante AM . The Radio of Maranhão.

*Source: Ibope Easy Media Search 3. Middle radio. Greater São Luís. Period: March 23-30, 2009.

Frequency Share: This is the portion that each broadcaster has the total frequency audience that operates (AM).

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